Guy McCraken

Guyer brings an in-depth understanding of finance and accounting with a strong operations focus. He has a 35 year track record improving business performance in a broad range of businesses, both domestic and international. Guyer is known for his “dig into the details” approach that, combined with strategic, analytical, and business modeling skills delivers profitable top line growth, improved margins via smart cost savings, and improved cash flow from improved systems.

He has significant experience integrating acquisitions, in difficult turn-around situations, and in start-up businesses where decision speed, cash management, and securing funding are vital to success.

Prior to joining Sycamore & Company, Guyer served as Chief Financial Officer and Chief Operating Officer of several private companies, including a private label supplier of home textile products to major US retailers. In this role, he assisted a Chinese manufacturer in the purchase of the business, leading due diligence, legal review, and tax planning. He also led execution of a Company restructuring, successfully taking the business in and out of Chapter 11 in six months, managing daily cash, cash forecasts, and bank relationships during a critical liquidity period. Additionally, Guyer developed the financial and operating case that secured $ 8 million in new private equity and bank financing; acquired a $ 3 million business to expand product line offerings and customer base; and restructured the distribution and logistics operations, moving operations from the Midwest to the West Coast.

Guyer started Senior Helpers of Southwest Ohio, an in-home care agency targeted to help seniors stay safe in their home. He built the business to cash flow positive within a year, developed innovative marketing programs, and was elected President of the Midwest Franchise Advisory Board, and to the National Advertising Board for Senior Helpers.

He was the chief financial officer of Swapalease.com, an internet based consumer service that assists buyers and sellers complete auto lease transfers. A privately held start-up, Guyer implemented comprehensive accounting procedures, cash management discipline and secured state and local tax incentives. He implemented a new pricing strategy, cost savings initiatives, and an internet marketing program that increased conversion while reducing customer acquisition cost, driving positive cash flow.

Guyer spent the first 20 years of his career serving in increasing levels of responsibility in Finance at consumer products multinational Procter & Gamble. Guyer led numerous profit improvement team efforts, new brand launches, acquisition integrations and systems implementations. He lived 8 years in Asia (Japan, Hong Kong, Taiwan) during the region’s early growth phase, developing both the organization and infrastructure necessary to support extreme rapid growth.